British growers’ increased interest in ‘smart’ fertilisers and nitrogen-use efficiency has prompted the launch of a new UK-focused website for Levity Crop Science, increasing the information and domestic technical support available for its unique range of foliar nutrient products.
Export sales – the Lancashire company has found markets for its bioactive nutrition products in more than 20 countries across six continents – have historically accounted for more than 75% of its revenue, but product usage in the UK to date has largely been focused on potatoes, top fruit and root crops.
“That’s changed quite dramatically in the last couple of years,” says founder and managing director Dr David Marks. “The combined effect of input price pressure, interest in more responsible farming practices, and a growing acceptance of the ‘bio’ prefix, has seen our enhanced nutrition products receiving much greater interest from agronomists and growers here in the UK, particularly in cereals.
Provides UK growers with advice
“Our website has always had a much more diverse, international crop focus – South American blueberries, US rice, Middle Eastern vegetables, South African avocados and New Zealand potatoes – so the UK website will allow us to provide UK growers with advice and crop case studies more aligned to their needs, helping them use the Levity portfolio more effectively and more extensively on domestic crops,” Dr Marks explains.
The new website, https://levitycropscience.co.uk/, contains the latest labels, MSDS and compatibilities for the whole product range, and short video explainers of the science involved in each technology.
UK-specific activity will also expand to involve a new Twitter account, which will feature observations from the field, research news from the company’s glasshouses and development site and a technical support function. Earlier this month, the company announced the appointment of Charlie Bannister as UK and Northern Europe technical consultant.
